Project
Allianz Direct
Alfred International
Campaign film
Project description
For Allianz Direct, I produced the Direct Door campaign at Alfred International, featuring Willie Wartaal. A broad, multi-channel production spanning TVC, online video, social content and campaign photography.
As Agency Producer, I was responsible for the production from start to finish: translating the creative concept into a production approach, managing planning and budgets, coordinating the shoot and overseeing post-production through edit, VFX, grading, music and audio. I also coordinated usage rights and final delivery across all campaign assets.
The result was a playful, high-energy campaign built around one central idea, translated consistently across multiple formats and channel
Project information
Role
Agency Producer
Deliverables
Campaign film, social content, photography
Campaign gallery




CREDITS
Client — Allianz Direct
Agency — Alfred International
Creatives — Jeroen van de Sande & Rogier Mahieu
Account — Sabine van Pareren
Production — Pink Rabbit
Director — Ismaël ten Heuvel
Photography — Melis Mekking
Post-production — Editors Amsterdam & Ton Habraken
Music — Willie & Vlado
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